(Photo above - Marcel Escriba (Finance Director, Mixta Africa), Bolanle Austen-Peters (Creative Director, BAP Productions), Kola Ashiru-Balogun (MD, Mixta Nigeria), Benson Ajayi (Chief Finance Officer, Mixta Africa)
According to Imma
Puche, the Communications Manager of Mixta Africa based in Barcelona, Spain, we
are proud to be Lead Sponsor of Wakaa! The Musical. Wakaa! is an original African export that
tells the African story, they way. It illustrates the current reality of
the typical African youth who is looking for a way out of Africa and failing to
see the opportunities that exist in here. When BAP Productions approached us
about their intention to take Wakaa to the global stage, it was easy for us to
connect with; firstly, because we want to support the arts, an industry with
immense potentials. Our support also demonstrates what Mixta Africa is about:
harnessing opportunities, which we do by building communities across Africa.
Wakaa! The
Musical is a play about the trials, successes and experiences of young
graduates with varied background. A wager between them after graduation has a
twist when the realities of life and the folly of their choices hit them. The
story reveals the struggle and challenge the young people face every day in Africa
and abroad. WAKAA! The Musical takes you on an emotional roller coaster and is
a strong satire of the Nigeria’s politics. Wakaa! first ran in December of 2015
in Lagos and it was a huge success. Wakaa! The Musical will hold form July 21st
to 25th in London’s West End with a total of 7 shows throughout the
5 days.
Managing Director
of Mixta Nigeria, Mr. Kola Ashiru-Balogun, also stated that, Mixta’s support
for Wakaa on the London project is also well aligned with our strategy for the
diaspora market. As you know, the African real estate sector currently offers
huge opportunities for investment: right from affordable homes to luxury homes.
There is a very strong African presence in London and we want to use this
medium to reach out to them about the opportunities back home.
On taking
Nigeria’s first musical to London, Bolanle Austen-Peters had this to say: "We
should start exporting products, especially culture, from Nigeria and our musicals
present us that opportunity. Creating jobs has always been my primary motivation.
For example, previously outsourced cottage industries such as costume designing
and training for technical roles are now being done in-house. We are birthing
industries and developing talent that can rival any of the big institutions in
the world," She further went on to say.
As part of the
sponsorship, Mixta Africa will be hosting a Real Estate Investment Cocktail on
the 22nd at the Pullman Hotel. In addition, Mixta Africa will be
hosting Africans living in London on the 31st of July, 2016 at a
family fun day event which promises to be home away from home
About
Mixta Africa
Founded
in April 2005, Mixta Africa is Europe’s first-mover and active player in the
fast growing African Real Estate sector with offices in Morocco, Senegal,
Tunisia, Côte d’Ivoire, Nigeria and Mauritania and projects in Algeria and
Egypt. Mixta Africa is a wholly owned subsidiary of Asset & Resource Management
Company (ARM), an established asset management company headquartered in Lagos,
Nigeria with circa US$3.5 billion under management. ARM has over the last
decade built a large and successful real estate business in Nigeria under its
subsidiary ARM Properties (now Mixta Real Estate Plc).
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